AI-powered CRM hygiene

CRM data your whole team can rely on

Hygentic keeps CRM data clean continuously, not as a one-time project. It watches your CRM in real time, uses AI to find what has gone wrong and propose the fix, and puts a person in control of every change before it touches a record.

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Live today on Salesforce. HubSpot and Monday.com are on the roadmap.

CRM data goes bad quietly

Duplicates pile up, fields go stale and contacts drift out of date. By the time anyone notices, reps are working from numbers nobody fully trusts and RevOps is reconciling data instead of driving the business. A one-time cleanup decays again within a quarter.

What Hygentic does

  • Continuous hygiene scoring

    Every record carries a live data-quality score, visible across the org, by team or rep by rep, with no manual audit.

  • AI-suggested fixes, explained

    Hygentic does not just flag a problem. It proposes exactly what should change and says why, so reviewers are never guessing.

  • A person approves every change

    Nothing writes back to the CRM until someone approves it, one at a time or in bulk for high-confidence batches. That is a design choice, not a limitation.

  • Real-time sync, safe write-back

    Changes are caught the moment they happen, and every fix respects the CRM’s own validation rules and field permissions, so a fix never breaks something else.

  • Monitoring that stands watch

    Set monitors on the fields and records that matter and hear about drift the moment it happens, by webhook, email or in the app.

  • Full audit trail, one-click undo

    Every change is logged with who, what and when, and any of them can be reversed from the audit log in one click.

How it works

  1. Connect your CRM

    A guided, step-by-step flow connects an org in minutes, not an engineering project. Hygentic starts listening for changes straight away.

  2. Review what Hygentic finds

    Issues arrive scored, with a proposed fix and a plain-language reason, routed to the rep who owns each record. Approve, reject or skip, including from a fast, keyboard-driven review mode.

  3. Stay clean

    Approved fixes write back safely, monitoring keeps watch, and the audit trail keeps every change accountable and reversible.

Continuous, CRM-agnostic, always human-approved

AI does the detection at a scale no manual process can match. Your team stays in full control of what actually changes. That combination is what makes the data, and the decisions built on it, something people can rely on.

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